Success! Domain adwords.blogspot.in was analyzed on Friday 20. November 2015!

DomainData.org : Inside AdWords

  • Title:
    Inside AdWords
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    Google's official blog for news, tips and information on AdWords
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    This fall, shopping-related searches on mobile surpassed desktop, signaling a shift from shopping marathons to
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    For years, brand advertisers have been looking for ways to ensure their online ads are seen. This can be difficult —
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    More shoppers are turning to online shopping with each holiday season, increasing the opportunity for you to attract shoppers to your online store. Today we’re launching
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    The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves. Across a wide range of brands and categories, we’re seeing the power of TrueView video for driving consumer intent in addition to driving awareness. In a recent analysis of TrueView campaigns, 57% of campaigns saw lift in consideration and 24% saw a lift in favorability. Plus, 35% of campaigns saw a lift in purchase intent.
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    From monitoring account performance at scale to making cross-account campaign changes,
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    Let’s walk through how these will help you save time and make your holiday a little less crazy. Imagine you’re an apparel retailer, and you want to check-in on your campaigns a few days before Black Friday with plans to optimize your top selling products.
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    AdWords arrived in October 2000 to connect businesses, large and small, with consumers who were rapidly turning their attention online:
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    People turn to multiple devices throughout the day to shop, communicate and stay entertained. From a laptop at work to a tablet in the living room, we move sequentially and seamlessly between many device types to get stuff done. In fact, nearly 40% of online shoppers start their research on a smartphone and make their final purchase on a computer or tablet.
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    As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopes of reaching holiday shoppers at the moment they’re looking to buy. Here at
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    This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.
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    Search This Blog
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    Product Updates
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    Need help?
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    Total impressions that were viewable
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    Percentage of impressions that were viewable
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    Percentage of viewable ads that were clicked
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    P
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    Under Settings, make sure the
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    Click “Include advanced conversions” and check the box to include cross-device and other advanced conversions in your “Conversions” reporting column and automated bidding.
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    Helping shoppers narrow down options
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    Driving shoppers In-store
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    All CPM campaigns are now viewable CPM campaigns 
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    Devialet
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    New viewable frequency capping will give advertisers better control
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    New reporting metrics give a better picture of campaign performance
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    two holiday checklists
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    New campaign set-up tailored to your marketing objectives
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    Drive app downloads at your set price with target cost-per-acquisition bidding
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    New shopping formats now available in AdWords
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    we’re introducing two new enhancements to manager accounts: Google Analytics account linking, and remarketing tag and list sharing.
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